Web Analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. this is the definition of Wikipedia on web analytics which means it is basically the one responsible for counting site visits and the one responsible to know whether you have a good reputation or a bad reputation in majority.

Here are 2 kinds of web analytics and their differences:

Off-Site: web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-Site: web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.

We envision the Hospital as the center of regional health, building a community of patients, caregivers and healthcare professionals that work online and offline providing care, support and prevention.

It is an overall shift in strategy that transforms the organization to be more Open, Collaborative, Transparent, Interactive, and Social. Share data and information securely and seamlessly with their health care partners, provide platforms for patients, doctors, and hospitals to collaborate on improving the effectiveness of services and communications, foster community patient support networks, and empower patients to gain access to the best health care services and providers. A hospital is one of the most needed organizations in a country because lives of the people depends on them specially on new technologies and medicines and cures for diseases that spread out such as ah1n1, sars, etc.

What You Can Learn From Analytics

-Your Analytics Inform Online Marketing Strategy & Monitor Web Performance

-Where do visitors come from? : its important to know where your visitors come from to know what strategies and plans to do if you have to go worldwide or not, etc.

-Is your site usable for visitors? : this is very important because if your site is unusable for visitors it would appear as if it don't exist because users need a site that they can make use of either in a informative or an expressive way.

-How many visitors came to your site? this is also important to know your market size.

-Are your campaigns effective? this is to know if your promos, events, etc. are affecting your customers.

-How is your site performing? this is the most important thing to know so that you can make changes if your site is not performing well.

Hospitals must have good reputations even though we cannot avoid people dying inside hospitals because that's nature. Makati Medical Center is a good hospital here in the philippines competitive with high tech gadgets that they use to check up patients.

If web analytics is applied in Makati Medical Center they would easily identify who are their alliances and who are their detractors which is very important to know what side of the boat you will play on. and also if Makati Med uses a Web Analytics they would know the location of their customer and maybe they can reach out to them even though they are from visayas or even mindanao.

Makati Medical Center is a hospital located in Makati, the center of business in the philippines which means it has the potential to grow more because of the people around it who can be a big help.

Web analytics is a tool that can be a big help for the company or can also be the start of the downfall when used, it is a help because it can show you details that you need to know regarding your company if it is doing good or not, but take note that it also show negative comments about your company wherein if you a have a weak trust in your company it may cause the downfall for it.

Makati Medical Center has a very good reputation for its good service for years but according to some critics they have some nurses that have a bad behavior that can give a negative effect to the hospital when those you encountered the bad nurse posts their experience through the internet.

This blog is part of our requirement in our DATAMIN class of Mr. Ramon Duremdes Jr.