Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. this is the definition of Wikipedia on web analytics which means it is basically the one responsible for counting site visits and the one responsible to know whether you have a good reputation or a bad reputation in majority.
Here are 2 kinds of web analytics and their differences:
Off-Site: web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
On-Site: web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.
We envision the Hospital as the center of regional health, building a community of patients, caregivers and healthcare professionals that work online and offline providing care, support and prevention.
It is an overall shift in strategy that transforms the organization to be more Open, Collaborative, Transparent, Interactive, and Social. Share data and information securely and seamlessly with their health care partners, provide platforms for patients, doctors, and hospitals to collaborate on improving the effectiveness of services and communications, foster community patient support networks, and empower patients to gain access to the best health care services and providers. A hospital is one of the most needed organizations in a country because lives of the people depends on them specially on new technologies and medicines and cures for diseases that spread out such as ah1n1, sars, etc.
What You Can Learn From Analytics
-Your Analytics Inform Online Marketing Strategy & Monitor Web Performance
-Where do visitors come from? : its important to know where your visitors come from to know what strategies and plans to do if you have to go worldwide or not, etc.
-Is your site usable for visitors? : this is very important because if your site is unusable for visitors it would appear as if it don't exist because users need a site that they can make use of either in a informative or an expressive way.
-How many visitors came to your site? this is also important to know your market size.
-Are your campaigns effective? this is to know if your promos, events, etc. are affecting your customers.
-How is your site performing? this is the most important thing to know so that you can make changes if your site is not performing well.
Hospitals must have good reputations even though we cannot avoid people dying inside hospitals because that's nature. Makati Medical Center is a good hospital here in the philippines competitive with high tech gadgets that they use to check up patients.
If web analytics is applied in Makati Medical Center they would easily identify who are their alliances and who are their detractors which is very important to know what side of the boat you will play on. and also if Makati Med uses a Web Analytics they would know the location of their customer and maybe they can reach out to them even though they are from visayas or even mindanao.
Makati Medical Center is a hospital located in Makati, the center of business in the philippines which means it has the potential to grow more because of the people around it who can be a big help.
Web analytics is a tool that can be a big help for the company or can also be the start of the downfall when used, it is a help because it can show you details that you need to know regarding your company if it is doing good or not, but take note that it also show negative comments about your company wherein if you a have a weak trust in your company it may cause the downfall for it.
Makati Medical Center has a very good reputation for its good service for years but according to some critics they have some nurses that have a bad behavior that can give a negative effect to the hospital when those you encountered the bad nurse posts their experience through the internet.
This blog is part of our requirement in our DATAMIN class of Mr. Ramon Duremdes Jr.
Saturday, August 22, 2009
Sunday, August 2, 2009
Online Reputation
Online Reputation is now one of the MOST important things to consider because nowadays 80% of the people are basing their thoughts through internet, sometimes HR who hires employees check your background through internet. here are some thoughts to consider in developing online reputation consider how your personal or company brand should be perceived. What is your brand identity / what is your value proposition / selling point / unique voice? Once you have developed the image you would like your constituencies to perceive, develop a strategy to build your brand. Are you seeking credibility in the marketplace (consider blogging), gain market leadership (create innovative tools for your industry) or connection (build a network of contacts in professional and/or social sites). in order to have a good online reputation you must have contacts to become your references in case someone needs proof of your good character.
An online reputation is the perception that one has on the Internet based on their digital footprint. Digital footprints accumulate through all of the content shared, feedback provided and information that created online. People aspire to have a positive online reputation. If someone has a bad online reputation, he can easily change his pseudonym. This is why new accounts on ebay or amazon are usually untrusted. If a person or a company want to manage his web reputation, he will have many more difficulties. This is why a merchant on the web having a physical shop (with real name, real address) is usually more trusted. putting your real name makes you more interesting because if you do something wrong you have your name and data at stake.
Online reputation is a factor in any online community where trust is important. It affects a pseudonym rather than a person. Examples include eBay, an auction service which uses a system of customer feedback to publicly rate each member's reputation. Amazon.com has a similar reputation mechanism in place and merchants develop their reputations across different dimensions. One study found that a good reputation added 7.6% to the price received.
nowadays, Online Reputation Management has been discovered to help people maintain a good character not only in real life but also in the internet world here is an part of the article on wikipedia "ORM(Online Reputation Management) is a relatively new industry but has been brought to the forefront of professionals’ consciousness due to the overwhelming and many times unpredictable nature of both professional journalistic content and amateur user-generated content (or UGC), the latter of which there is far more, and not the least because of the wide number websites that offer such an opportunity to visitors, typically with very low barriers to entry--often just by creating a screen name, registering one's birthday and a geographical location, and providing a valid email address to complete the account-creation process. Thus, the type of online content monitored in ORM spans professional, journalism sponsored by traditional news and media giants as well as user-created and user-generated blogs, ratings, reviews, and comments, and all manner of specialized websites about any particular subject, be it a person, group, company, business, product, event, concept, or trend." its true that if you have a good online reputation online you can get good online traders that can give you good items if you continue to be trustworthy and sincere at all times.
i can relate online reputation to boys courting girls, because of course at first boys will text girls and invite them through facebook, friendster, etc. and the girls will check the boy's pictures, comments, etc. if she finds something negative in it she might get turned off. same as in the business industry when you add someone to your facebook or friendster and is business related you must take care because he/she might check or find negative things in your account which may result to you looking negative to your business partner.
Online reputation is now something to consider because we are going through globalization and modernization, resume and bio data is not enough for applying you must have a good character online and physically because even though things that are online are only words they can affect you the biggest specially when your manager believes in it. make sure to be a good member in every social networking site that you register to because if you go negative with someone he might do everything just to make you look negative online.
I do everything to keep my name clean online and in real life because I believe that with a good character and a good online reputation people will gain trust in me and they will give me good opportunities which will be a big help for me in the future. online reputation is a factor that must be GREATLY considered in the business industry because selling through internet is now becoming more popular.
this blog is part of our requirement in our DATAMIN class of Mr.Ramon Duremdes Jr.
An online reputation is the perception that one has on the Internet based on their digital footprint. Digital footprints accumulate through all of the content shared, feedback provided and information that created online. People aspire to have a positive online reputation. If someone has a bad online reputation, he can easily change his pseudonym. This is why new accounts on ebay or amazon are usually untrusted. If a person or a company want to manage his web reputation, he will have many more difficulties. This is why a merchant on the web having a physical shop (with real name, real address) is usually more trusted. putting your real name makes you more interesting because if you do something wrong you have your name and data at stake.
Online reputation is a factor in any online community where trust is important. It affects a pseudonym rather than a person. Examples include eBay, an auction service which uses a system of customer feedback to publicly rate each member's reputation. Amazon.com has a similar reputation mechanism in place and merchants develop their reputations across different dimensions. One study found that a good reputation added 7.6% to the price received.
nowadays, Online Reputation Management has been discovered to help people maintain a good character not only in real life but also in the internet world here is an part of the article on wikipedia "ORM(Online Reputation Management) is a relatively new industry but has been brought to the forefront of professionals’ consciousness due to the overwhelming and many times unpredictable nature of both professional journalistic content and amateur user-generated content (or UGC), the latter of which there is far more, and not the least because of the wide number websites that offer such an opportunity to visitors, typically with very low barriers to entry--often just by creating a screen name, registering one's birthday and a geographical location, and providing a valid email address to complete the account-creation process. Thus, the type of online content monitored in ORM spans professional, journalism sponsored by traditional news and media giants as well as user-created and user-generated blogs, ratings, reviews, and comments, and all manner of specialized websites about any particular subject, be it a person, group, company, business, product, event, concept, or trend." its true that if you have a good online reputation online you can get good online traders that can give you good items if you continue to be trustworthy and sincere at all times.
i can relate online reputation to boys courting girls, because of course at first boys will text girls and invite them through facebook, friendster, etc. and the girls will check the boy's pictures, comments, etc. if she finds something negative in it she might get turned off. same as in the business industry when you add someone to your facebook or friendster and is business related you must take care because he/she might check or find negative things in your account which may result to you looking negative to your business partner.
Online reputation is now something to consider because we are going through globalization and modernization, resume and bio data is not enough for applying you must have a good character online and physically because even though things that are online are only words they can affect you the biggest specially when your manager believes in it. make sure to be a good member in every social networking site that you register to because if you go negative with someone he might do everything just to make you look negative online.
I do everything to keep my name clean online and in real life because I believe that with a good character and a good online reputation people will gain trust in me and they will give me good opportunities which will be a big help for me in the future. online reputation is a factor that must be GREATLY considered in the business industry because selling through internet is now becoming more popular.
this blog is part of our requirement in our DATAMIN class of Mr.Ramon Duremdes Jr.
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