Saturday, August 22, 2009

Web Analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. this is the definition of Wikipedia on web analytics which means it is basically the one responsible for counting site visits and the one responsible to know whether you have a good reputation or a bad reputation in majority.

Here are 2 kinds of web analytics and their differences:

Off-Site: web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-Site: web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.

We envision the Hospital as the center of regional health, building a community of patients, caregivers and healthcare professionals that work online and offline providing care, support and prevention.

It is an overall shift in strategy that transforms the organization to be more Open, Collaborative, Transparent, Interactive, and Social. Share data and information securely and seamlessly with their health care partners, provide platforms for patients, doctors, and hospitals to collaborate on improving the effectiveness of services and communications, foster community patient support networks, and empower patients to gain access to the best health care services and providers. A hospital is one of the most needed organizations in a country because lives of the people depends on them specially on new technologies and medicines and cures for diseases that spread out such as ah1n1, sars, etc.

What You Can Learn From Analytics

-Your Analytics Inform Online Marketing Strategy & Monitor Web Performance

-Where do visitors come from? : its important to know where your visitors come from to know what strategies and plans to do if you have to go worldwide or not, etc.

-Is your site usable for visitors? : this is very important because if your site is unusable for visitors it would appear as if it don't exist because users need a site that they can make use of either in a informative or an expressive way.

-How many visitors came to your site? this is also important to know your market size.

-Are your campaigns effective? this is to know if your promos, events, etc. are affecting your customers.

-How is your site performing? this is the most important thing to know so that you can make changes if your site is not performing well.

Hospitals must have good reputations even though we cannot avoid people dying inside hospitals because that's nature. Makati Medical Center is a good hospital here in the philippines competitive with high tech gadgets that they use to check up patients.

If web analytics is applied in Makati Medical Center they would easily identify who are their alliances and who are their detractors which is very important to know what side of the boat you will play on. and also if Makati Med uses a Web Analytics they would know the location of their customer and maybe they can reach out to them even though they are from visayas or even mindanao.

Makati Medical Center is a hospital located in Makati, the center of business in the philippines which means it has the potential to grow more because of the people around it who can be a big help.

Web analytics is a tool that can be a big help for the company or can also be the start of the downfall when used, it is a help because it can show you details that you need to know regarding your company if it is doing good or not, but take note that it also show negative comments about your company wherein if you a have a weak trust in your company it may cause the downfall for it.

Makati Medical Center has a very good reputation for its good service for years but according to some critics they have some nurses that have a bad behavior that can give a negative effect to the hospital when those you encountered the bad nurse posts their experience through the internet.

This blog is part of our requirement in our DATAMIN class of Mr. Ramon Duremdes Jr.

Sunday, August 2, 2009

Online Reputation

Online Reputation is now one of the MOST important things to consider because nowadays 80% of the people are basing their thoughts through internet, sometimes HR who hires employees check your background through internet. here are some thoughts to consider in developing online reputation consider how your personal or company brand should be perceived. What is your brand identity / what is your value proposition / selling point / unique voice? Once you have developed the image you would like your constituencies to perceive, develop a strategy to build your brand. Are you seeking credibility in the marketplace (consider blogging), gain market leadership (create innovative tools for your industry) or connection (build a network of contacts in professional and/or social sites). in order to have a good online reputation you must have contacts to become your references in case someone needs proof of your good character.

An online reputation is the perception that one has on the Internet based on their digital footprint. Digital footprints accumulate through all of the content shared, feedback provided and information that created online. People aspire to have a positive online reputation. If someone has a bad online reputation, he can easily change his pseudonym. This is why new accounts on ebay or amazon are usually untrusted. If a person or a company want to manage his web reputation, he will have many more difficulties. This is why a merchant on the web having a physical shop (with real name, real address) is usually more trusted. putting your real name makes you more interesting because if you do something wrong you have your name and data at stake.

Online reputation is a factor in any online community where trust is important. It affects a pseudonym rather than a person. Examples include eBay, an auction service which uses a system of customer feedback to publicly rate each member's reputation. Amazon.com has a similar reputation mechanism in place and merchants develop their reputations across different dimensions. One study found that a good reputation added 7.6% to the price received.

nowadays, Online Reputation Management has been discovered to help people maintain a good character not only in real life but also in the internet world here is an part of the article on wikipedia "ORM(Online Reputation Management) is a relatively new industry but has been brought to the forefront of professionals’ consciousness due to the overwhelming and many times unpredictable nature of both professional journalistic content and amateur user-generated content (or UGC), the latter of which there is far more, and not the least because of the wide number websites that offer such an opportunity to visitors, typically with very low barriers to entry--often just by creating a screen name, registering one's birthday and a geographical location, and providing a valid email address to complete the account-creation process. Thus, the type of online content monitored in ORM spans professional, journalism sponsored by traditional news and media giants as well as user-created and user-generated blogs, ratings, reviews, and comments, and all manner of specialized websites about any particular subject, be it a person, group, company, business, product, event, concept, or trend." its true that if you have a good online reputation online you can get good online traders that can give you good items if you continue to be trustworthy and sincere at all times.

i can relate online reputation to boys courting girls, because of course at first boys will text girls and invite them through facebook, friendster, etc. and the girls will check the boy's pictures, comments, etc. if she finds something negative in it she might get turned off. same as in the business industry when you add someone to your facebook or friendster and is business related you must take care because he/she might check or find negative things in your account which may result to you looking negative to your business partner.

Online reputation is now something to consider because we are going through globalization and modernization, resume and bio data is not enough for applying you must have a good character online and physically because even though things that are online are only words they can affect you the biggest specially when your manager believes in it. make sure to be a good member in every social networking site that you register to because if you go negative with someone he might do everything just to make you look negative online.

I do everything to keep my name clean online and in real life because I believe that with a good character and a good online reputation people will gain trust in me and they will give me good opportunities which will be a big help for me in the future. online reputation is a factor that must be GREATLY considered in the business industry because selling through internet is now becoming more popular.

this blog is part of our requirement in our DATAMIN class of Mr.Ramon Duremdes Jr.

Friday, July 10, 2009

As Data Mining Approaches Health Care Services

Health Care holds the most important data in the world which is the "records of the health of the people" that's why a good storage is needed for those important information that holds the life of the people. before when we inquire for the records of patients it takes us 15-30 minutes of waiting but nowadays in just a blink of an eye you can get your own copy of records printed.

Data Mining has helped the Health Care Industry so well because the health care services can attend to customers faster better and more accurate. they don't need to do it manually anymore, all they need is a desktop with a database software of the hospital with the records of patients.

People of the new generation cannot imagine a hospital without a computer nowadays unlike before when the piles of records are placed in a cabinet and then it will be checked 1 by 1 just to find 1 data of a person out of thousands or even millions of records.

i got this article from Click Here which says that "The use of data mining has focused on evidence-based patterns from previous patient
treatment. In all likelihood, the absence of automated discovery of patterns would leave many questions unasked. These questions, if asked, would benefit not only the resource utilization for patient treatment, but also the health of the patient.
Data mining helps professionals discover these patterns and put them to work.
As models are based directly on history, they represent the ultimate in evidence-based care. But technology is no panacea, professional, ethical and practical issues must be addressed. Decisions must rest with the health care professionals, not the information systems experts." the article says that without Data Mining the Health care industry should have been left over by the new discoveries. Data Mining was one of the big factors that helped the health care industry to invent new kind of surgeries through data collection and research. there was a big impact in health care industry when data mining came out because it was a big help specially for professionals because they can study more and learn more from data mining.

I also got one example of Data Mining that helps health care industry it is called the Neural networks. "Often defined as a computer application that mimics the
neurophysiology of the human brain, a neural network is capable of learning from examples to find patterns in data. The neural network is first trained, which involves reading sample data and iteratively adjusting the network’s weights to produce optimum predictions. Then new data can be applied to this model to quickly generate predictions. Neural networks are reputed to produce highly accurate results and, in practical applications, can contribute to profitable decisions. this is one example that can show how great the health care industry was helped because the brain is a very sensitive part of the body because it is the "command center" of our body that's why every move that will be made in the brain must be accurate and precise and that's what the neural networks do it makes sure that the brain is capable of such operation and where to do it which will not greatly affect the patient.

The effective use of information and technology is crucial for health care organizations to stay competitive in today’s complex, evolving environment. The challenges faced when trying to make sense of large, diverse, and often complex data source are considerable. In an effort to turn information into knowledge, health care organizations are implementing data mining technologies to help control costs and improve the efficacy of patient care. Data mining can be used to help predict future patient behavior and to improve treatment programs. By identifying high-risk patients, clinicians can better manage the care of patients today so they do not become the problems of tomorrow. Health care industries can even predict the future behavior of patients which means that they are close to even predicting the sickness that might occur to patients in the future which is a big help because they can prevent it if that becomes possible.

Data Mining changed the world of health care from good to better because nowadays, the parts of the body that cannot be reached by manual gadgets can now be reached through softwares and things that are technologically inclined. If data mining continues to penetrate through the health care industry maybe soon enough they can be able to cope up and treat the illnesses that has no cure.

Data Mining with the help of technology plus the skills of the professionals in the health care industry equals a better and accurate treatment for patients that needs cure as soon as possible. Data Mining assures the patients that there is speed in gathering data of your records and the treatments that needs to be done to cure the patient.

this blog is part of our requirement in our Data Mining class of Mr. Ramon Duremdes

Thursday, June 18, 2009

As Healthcare Industry Gains Competitive Advantage Using IT

Information Technology $as defined by the Information Technology Association of America (ITAA), is "the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware." IT deals with the use of electronic computers and computer software to convert, store, protect, process, transmit, and securely retrieve information. In simple terms, IT is the use of computers and software to manage information. IT has been helpful to many and is rapidly progressing. Everyday many innovative ideas are produced with IT. As a result, people demand much of IT in industries.


Through the years, IT has been used by different industries to control costs and develop competitiveness. In the financial services industry, for example, the cash management account introduced in the early 1980s used information technology to blur the lines of banking and brokerage, resulting in sustained competitive advantage for the financial services organization that developed this product. In the airline industry, information technology used in reservation systems has helped certain airlines gain competitive advantage.


It's often said that necessity is the mother of invention. Similarly, it can be said that competition is the mother of innovation; but more often than not the healthcare industry has had limited competition. As a result, innovation was focused mostly on the medical instruments, diagnostic equipment, and other technologies.


Concern about the state of the American health care system has reached a slow boil. Health care consistently ranks among the top three issues that the American public wants policymakers to address, and it is increasingly intertwined with growing worries about economic insecurity. High costs, gap-ridden coverage, and unsystematic quality are the health care problems that most concern Americans. Yet most of the policy discussion is focused on the issue of coverage. However, as the healthcare industry changes to emphasize managed care and the development of integrated delivery systems, a different kind of innovation will be rewarded. This innovation will take place in administrative systems, clinical information systems, and other strategic information systems that have the potential to improve the cost and quality of health care and to maintain the health of populations under capitated payment.


To bring about successful business change using information technology, healthcare organizations should avoid simply investing in technology that improves performance of traditional functions. Rather, organizations should ensure that technology works in concert with meaningful changes in organizational functions and processes.


For instance, a few years ago the healthcare industry has set itself to making transactions and processes easier to use—to use current information technology to create meaningful improvements in business functions. It is called as information networks. These networks could have an effect on healthcare delivery similar to the effect of automated teller machine networks on the financial services industry. The transaction volume of healthcare information networks could approximate that of highly sophisticated electronic clearing-house networks that carry billions of financial transactions daily.


Emerging healthcare information networks will be able to take advantage of new public network infrastructure investments that will greatly enhance the ability to communicate and manage information. For example, one large California-based telecommunications organization is investing $16 billion over the next seven years in fiber optic networks that will reach every business and residence in the state. Such a seamless communication network should be able to process all forms of healthcare information, from eligibility verification to the most complex multimedia programming, allowing information to be transmitted virtually anywhere at any time. On a global basis, in the next decade more money will be put into the world's information network infrastructure than in all the years combined since the invention of the telephone.


A highly competitive managed-care environment and a new information network infrastructure will stimulate formation of new forms of electronic commerce. Fueled by the most elementary needs of competition for the most basic market information, the new healthcare information networks will need to connect all participants within the electronic trading community, including purchasers, providers, payers, and patients. This convergence of needs will drive creation of patient-centered information networks that will support horizontal and vertical information integration. To fulfill the needs of the healthcare delivery system, these new patient-centered networks must focus on providing appropriate access to information about patient/provider interactions at all points within the healthcare delivery system. The networks must enable appropriate routing of financial data; data about cost, clinical outcomes, and patient health needs; and all components of the medical record, including images such as X-rays. In addition, such networks must facilitate health maintenance through their ability to deliver educational information, and they must be able to support home health telemetry applications.


Patient-centered information networks will affect the industry in the following four broad areas of human and business interaction:
* Reorganizing work;
* Creating new electronic trading communities and eliminating intermediaries;
* Standardizing processes; and
* Removing time-and-place barriers.


In line to this, CISCO, a company that designs and sells networking and communications technology and services, has developed new services for the healthcare industry. Examples are:
-- Location-based services, allows hospital staff to track mobile equipment and other key assets using Cisco's wireless technology;
-- Nurse Call uses wireless technologies to let patients inform their nurses directly when they need attention or to allow clinicians to engage in direct communications with their mobile colleagues;
-- Patient Monitoring is for monitoring patients remotely and quickly receiving relevant patient information on a mobile device; and
-- Collaborative care uses Cisco's infrastructure and conferencing technologies to dynamically bring together the right people and patient information to improve time to treatment.


In conclusion, IT can help physicians provide the right care at the right time in the right setting. The next revolution in this field is not about medicine; it's about using information to drive patient-centric, safe and efficient care. It's about “connected health.” There are a number of health information technologies that can help. Some - such as supply chain management technologies or online learning capabilities - are used in many industries. Others are more specific to a clinical setting, such as paperless patient records and applications that allow physicians to read x-rays and other records from home. All this innovative technology can help patients and doctors ultimately. And a lot more can be done. The most important result is much more real-time responsiveness from clinical staff - and by speeding up the time to diagnosis and treatment, the quality of care improves. For example, if a patient is trying to call a nurse or physician, the technology allows that call to be received automatically by the intended person, rather than having calls relayed through a nurse's station. It also means cutting down on errors. E-prescriptions, as just one example, are more legible than their handwritten counterparts, and they can also be integrated with online prescription databases, to provide warnings for adverse medication interactions.

this blog post is part of our class activities in data mining;
Mr. Ramon Duremdes, Jr.

Sources:
http://en.wikipedia.org/wiki/Information_technology

Ronald L. Rothenberg "Using information networks for competitive advantage". Healthcare Financial Management. FindArticles.com. 17 Jun, 2009. http://findarticles.com/p/articles/mi_m3257/is_n1_v49/ai_16359385/

Wednesday, June 10, 2009

Datamin Exercise!

My name is Joseph Lenoir Woltz and I am a 4th year student of De La Salle Canlubang taking up Bachelor of Science in Business Administration Major in Management. When I first knew that I would be creating a blog I felt a bit uncomfortable because I would be posting things about myself which is not a thing that I do. I am a private person, only my close friends know what I am and things about me.

I enrolled in De La Salle Canlubang because I know that if I enroll in other schools such as La Salle Taft, Mapua I wouldn't have reached 4th year by now because of influences and vices. I am a person who can be easily influenced. I have vices but I make sure that I control it to the extent that it doesn't affect my studies. I also hope to graduate by this year.

I am a person who loves music I am a frustrated singer! I love singing even though singing doesn't love me. One day I dream of learning how to play saxophone too.

I don't care what people say about me at my back, all i know is I'll do everything I want to do anytime i want and wherever i want to. I can be friendly and wacky at times or all the time but I can get serious when things need to get serious.

Data Mining class is okay but we should have some activities not only pure discussions to maximize the 3 hours given and use it to maximize skills and for our brains to get to work.